米国:アトランティックシティ 6月実績 引き続き需給マッチ。既存店YoY5.5%増

14日、ニュージャージー州The Division of Gaming Enforcementが6月のアトランティクシティのカジノ市場を発表。

6月単月:
トータル=$216.5mn、既存店前年比5.5%増、全店前年比8.2%減
うち、カジノゲーミング=$204.9mn、既存店前年比4.4%増、全店前年比9.5%減
うち、インターネットゲーミング=$11.7mn、既存店前年比29.5%増、全店前年比22.8%増
1-6月累計:
トータル=$1,216.5mn、既存店前年比4.2%増、全店前年比10.1%減
うち、カジノゲーミング=$1,144.5mn、既存店前年比3.3%増、全店前年比11.3%減
うち、インターネットゲーミング=$72.0mn、既存店前年比21.3%増、全店前年比14.2%増

2014年に4店が閉鎖し、2015年には8店が営業中。足元は全店ベースでは減少だが、既存店ベースでは改善。市場需給がマッチし、個々の施設の収益性は上向いてきた。
そうした中、足元ではノンゲーミングのアトラクションへの再投資が生まれ、集客力を高める好循環が生まれつつある。

ただし、中期的には周辺州との競争が一段と厳しくなる方向性は否定できない。アトランティックシティはニューヨーク市を重要な顧客とするが、ここにきてニューヨーク州が三つのカジノを含む統合リゾート(IR)を新設する方向となっている。

一方、5月末にはニュージャージー州においても、アトランティックシティ外である北部に三つのIRを設置する法案を検討する動きが浮上。推進派は11月に予定されている州の住民投票の議題に盛り込む考えであった。しかし、ここにきて同法案は2015年の住民投票の議題には乗らないことになった。
中長期の懸念材料の一つが、少なくとも後退したことになる。

米国東海岸では1970年台にニュージャージー州アトランティックシティが、1990年代にはコネチカット州の2つのインディアンカジノがカジノ産業を興し、隆盛を誇ってきた。しかし、それぞれ周辺州との競合により、市場は大きく縮小。
ニュージャージー州アトランティックシティのカジノ市場は2006年のピークにはUS$5.2bnであったが、2014年にはUS$2.6bnと半減。コネチカット州の2つのインディアンカジノの合計のカジノ売上高は2006年のピークにはUS$3.2bnであったが、2014年にはUS$1.9bnに減少。

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